A book by a Russian entrepreneur on whether you are capable of creating your own business and the right way to start one if you have already decided to do so.
Numerous tips of the author in examples from 25 years of personal experience suggest work on mistakes, if you are already in business, and contain recommendations: how not to make typical mistakes, not to make mistakes after reading American books, and not to believe in the myths created by business theorists.
Yuri Yavorsky began writing the book at the same time as he started running his business and continued to make notes as the company developed. He started writing while tuning domestic cars in Nizhny Novgorod garages, and finished when he handed over to his sons an international company producing VIP cars for export.
For 25 years, the author has been recording his experience, the stories of his friends' entrepreneurs and those he has encountered. Some of the stories are successful, where the business is developing to this day, while others are stories of failures that should not be repeated. The book is filled with dozens of instructive examples of successes and failures. From each story you can take a development tool, a trick or a source of inspiration.
The stories in the book are clues to various business situations. The collection of "keys" collected over 25 years covers the growth of a company from ten like-minded people to three hundred employees; the expansion of sales from meeting local demand to exporting to the European Union and the Persian Gulf countries.
This is the first and so far the only book by a Russian entrepreneur, which was written for 25 years as he went about his business. It allows you to understand how the author acted 10-15-20 years ago, not to go bankrupt and gradually to bring the business to the international level.
Don't let the title of the book mislead you. Until an entrepreneur leaves his business, he is constantly learning, he is constantly "novice" in some area. We are all "beginners" now, in an age of increasing competition, something that has never happened in Russian history before.
This book is the story of the natural selection of business in Russia. Survival of the fittest. Every day the entrepreneur faces something that can ruin him. Each time it is an opportunity to go up or to go down.
We hope that Yuri Yavorsky's book will be one that you come back to again and again. Lessons and principles from this book will be useful to small, medium and large businesses at any stage of development.
Most entrepreneurial problems have a "simple solution. But the search for that solution takes decades. The author of this book is a collector of such solutions. Yuri Yavorsky shares 25 years of experience from his trials and errors, which are now available to you in the form of clear and effective formulas.
It's not your fault if something goes wrong in business - it's your experience. The sooner you adopt the book "The Science of Winning for Beginning Entrepreneurs," the sooner you will begin to move forward without repeating the typical Russian mistakes for which the author of the book has already paid with his time and money.